Although we were a little reluctant at first to throw ourselves into the rebranding process, we seized the chance to reshape something that we really love and make it express who we are even more. First, we created a special task force that worked closely with the Hamburg-based brand profiling studio Karl Anders to find a new name for us. We started absolutely from scratch, throwing around names, going through word fields, playing with loose associations, until, after a long process of liking and disliking names, we found the perfect match:
Kolibri is the German word for Hummingbird. The relatively small bird can reach over 1.200 heartbeats per minute. It flaps its wings around 50 times per second, making it extremely agile and mobile. It’s hard to find something that screams agility more than this little guy.
Kolibri perfectly represents what we are as a company: agile and fast moving. We are lean and don’t carry any unnecessary weight.
We tested the word with random users and select industry friends, added “Games” to minimize confusion and set about creating the logo and other assets, again greatly helped by our friends from Karl Anders.
And finally, countless hours of logo design and iterations and adjustments to those later, we arrived at the style guide we have today.
The composition and all variations of the new logo.